I once read somewhere that the Catholic Church, despite all the bad press they’ve had over the years…
Are one of the wealthiest organisations in the world…
Mind blowing!
But it’s hardly surprising when you take a look at their core marketing strategy…
And it’s not just The Catholic Church, or even Christianity as a whole…
Almost EVERY religion follows the same marketing formula in one way or another…
They use EMOTION to SELL you on their way of doing things…
Their basic message is…
“Follow my way of living and you get to go to heaven and receive endless pleasure…”
Or…
“Go against my way of living and you’ll end up in hell and receive endless pain and torture…”
I’m not religious myself…
But whether you are or not, you can’t argue with how effective this message has been for centuries…
We’re hard wired to avoid pain and move towards pleasure…
So get someone to BELIEVE that doing one thing will lead to the most intense pleasure they can imagine, and doing the other will lead to an eternity filled with endless excruciating pain, you can get them to do almost anything…
Think about all the crazy stuff people are willing to do for their perception of a particular religion…
They’ll go to their place of worship regularly and pray…
They’ll sacrifice anything including sex, friends, shelter and food…
You’ll even get some people who are crazy enough to kill and torture and bunch on innocent people…
All for religion…
And I’m not taking a pop at ANY particular religion here… I don’t care what yours or anyone else’s beliefs are, as in the main it really doesn’t effect me…
My point is…
This is something you can use in your Recruitment or Search Business too…
Use EMOTION to SELL your services!
Be very clear on the pleasure someone gets from buying services from YOU, above anyone else…
And the pain they could be letting themselves in for if they don’t…
I talk more about this in my book ’Seven Deadly Threats For Recruitment & Search Firm Owners’…It reveals some of the biggest threats to your business in the new economy and how to avoid them. It’s packed full of tried, tested and proven business and client attraction strategies designed to make you money and add profits to your business. And it’s yours today for FREE (just cover shipping and handling)
To claim your FREE copy simply click the link below, let me know where to send the book to on the following page and I’ll get a copy to you as quickly as I can…
This is the link you need to click for your free copy…
Until then…
Take care, take action and be relentless…
Terry Edwards
P.S. This won’t be available for FREE forever so click the link below now before you miss out –
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