The accidental £17k retainer

 

 

A while back I was approached by a Search Firm Owner in the UK who wanted help growing his business…

He was doing around £500K per year, but wanted more…

So we brainstormed some ideas…

And one thing we came up with was sending more emails broadcasts to his lists of prospects…

After some initial push back, he finally agreed that he’d test it and see what happens…

Long story short…

The test went wrong… He completely messed it up…

And ended up sending his whole list (2000+ contacts) an email that went something like this:

Hi Emma,

Test…

That’s it, no information, no call to action… Not even a “kind regards” at the end…

The content of the email literally said “test” …

When he realised what he’d done, he broke into cold sweats and rang me in a panic….

At this point though, the damage had been done and there was nothing we could do to undo what had happened…

And it’s a good job too…

Because just a few hours later… One of his prospects responded to the email…

And this “mistake” ended up turning into a 17K retainer…

Not bad, right?

Just to be clear, I’m not suggesting for a second that if you did the same thing you’d get the same results… He got lucky…

But you make your own luck… And the takeaway here is that imperfect action beats no action every single time…

So if you want more and better clients, take action today by claiming your FREE client attraction plan below –

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