Here’s the problem…
Like it or not…
You’re just ANOTHER Recruitment or Search Firm…
You may think you’re different…
But unless you can convince your potential clients that you’re not only different, but BETTER too…
The only thing they have to compare you on is your price…
So here are three things you MUST do, starting today, IF you want to stand out in your market like a turd in a swimming pool…
1.Start putting your personality in your marketing
Sounds simple… It is simple… But most Recruitment and Search Firm owners are too scared to do it in case someone doesn’t like them. So instead they suck the personality out of everything they do! So they come across BORING!
Here’s the thing… There are plenty of people that do what you do. There’s no avoiding that. But only you can do what you do, in exactly the way you do it. And the only way you’re going to get that fact across to potential clients is by injecting your personality into everything you do!
Yes, some people won’t like it, but if someone doesn’t like your personality there’s a good chance you won’t like theirs… And why would you want to work with someone you don’t get along with?
2.Violate industry norms
If you continue to operate within the norms of the Recruitment or Search Industry, you will end up with normal results…
Otherwise known as average or mediocre… And I don’t think anyone sets out to achieve that and nothing more…
Want to know the norm in this industry?
20% of Recruitment and Search Businesses dominate over 80% of the market… That means the remaining 80% of Recruitment and Search Firm owners (the average) are left fighting over the measly 20% left over by the rest…
Normal in this industry is mediocrity…
If you want to go above and beyond that, do things differently….
3.Relentlessly market your business
I can’t stress this enough…
If you want more clients, if you want to charge higher fees, if you want to move up the food chain and dominate your market… marketing is the only thing that’s going to get you there…
If we held a contest between someone who knows Recruitment inside out, knows where to find the best candidates, knows the right questions to ask and knows how to serve their clients… VS someone who knew marketing inside out, knew how to generate leads, knew where to find the best clients and knew how to convince them to pay a premium fee….
The guy or gal who knew marketing inside out would be the one to dominate the market!
You could be the best Recruiter in the world… You’re never going to get to use those skills unless you first master marketing!
Speaking of dominating your market… If you want to attract more leads, in less time and without cold calling… You should click the link below and claim your FREE copy of my book ‘7 Deadly Threats’…
‘The 7 Deadly Threats’ reveals some of the biggest threats to your Recruitment or Search business in the new economy and how to avoid them. It’s packed full of tried, tested and proven business and client attraction strategies designed to make you money and add profits to your business. And it’s yours today for FREE (just cover shipping and handling)…
Click this link for your copy…
Speak to you soon,
Until then…
Take care, take action and be relentless….
Terry Edwards
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