I have a friend and client who I affectionately call farmer Gary…
He’s a Search Firm Owner originally from South Africa but who now lives in the UK…
And one of his big dreams is to one day buy a Farm (hence the nickname)…
Anyway… Back in April, he won my client of the month award…
Something I give to the Recruitment or Search Business Owner who has achieved the most or got the best results during that month as a result of one of my programmes…
Garys a member of my private ‘Renegade Recruiter Elite’ mastermind group…
And a few months back at one of our quarterly meetings…
He casually mentioned that since we had last spoke he was working on six retained assignments worth £150,000 upon completion…
What was interesting is, he couldn’t put his finger on any ONE particular marketing activity that had yielded these results…
What he did know was prospects were coming to him and asking to buy, so he didn’t have to sell…
AND when he called prospects, they were receptive to his call and willing to listen…
ALL because he was consistently getting his name in front of potential decision makers…
I’ve said this a thousand times before…
But marketing isn’t rocket science…
Sure, it’s not necessarily easy…
And you’re probably going to want expert help, so you don’t end up looking like yet another “look-a-like” recruiter, with the same message as everyone else in the market…
But all marketing is, is making sure when your ideal clients are ready to buy, you and your firm are the first people they think of…
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