“Everyone in my market always buys on price”
Another one of the many ludicrous and emotional objections I get from Recruitment and Search Business Owners when I tell them they should be charging more…
I’ve often found that when people use terms like “everyone” and “always” (or their opposites) in a statement they’re probably exaggerating their claims…
If the above statement were true… it would mean that the cheapest provider would have ALL the clients…
And that’s almost certainly not the case in most markets…
And certainly not the case in any market you want to be operating in (more on this another time)
A far more likely scenario is that SOME of your market buys on price and price alone… And so they’ll be drawn to the cheapest provider… But that also means SOME clients will care more about quality, service and relationship over the fee they’re paying…
So if you actually want to get paid what you deserve for what you do, stop working with price buyers and instead start targeting and working with clients who will actually value your quality service and relationship…
And even if ‘EVERYONE’ in your market really does buy based on price and price alone… No one is forcing you to serve that market… There are plenty more profitable sectors you can move into so you can actually work with hiring managers who value you as a Recruiter!
If you want help with this, click the link below and let’s talk –
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