I want you to imagine this scenario for me…
You get into your office tomorrow to find two A4 sheets of paper on your desk both of equal size and both containing lists of names and telephone numbers of decision makers in your market…
One list is filled with people who don’t know you, don’t know anything about your company, aren’t expecting your call and only MIGHT have a need for your service… We’ll call this your “cold list”…
The second list is filled with people who know who you are, know exactly what service you offer, are expecting your call AND have told you they have a genuine need for the service you offer… We’ll call this your “warm list”…
Given the choice… Which list would you call first?
And which list would you tell your consultants to call first?
The only logical answer is to call the second list right? The warm one…
At least it is if you want to make generating revenue and profits in your business as easy as possible… Calling the cold list will still probably get you results, but getting results from the warm list would be quicker and easier…
Calling people who know who you are, know what you do, are expecting your call AND who have a need for your service will always be a better use of time than calling a complete stranger… No matter how good you are at cold calling or how much you enjoy it…
This “warm list” might sound like a dream… Too good to be true even…
But, think about it… If you’re like most Recruitment and Search Business Owners, and you already have a semi-established business, you already have a list like this right now…
It could be referrals from past clients, prospects who have emailed you directly, candidates you previously placed who could now be clients, people who have called your office asking you to return their call, people who have messaged you on LinkedIn asking you to follow up with them…
You’ve already experienced this… At least to some extent…
Perhaps not consistently…
And probably not the in the quantities you would want..
But most Recruitment and Search Business Owners have this… SOME of the time…
The problem for most Recruitment and Search Business Owners is, the second list simply isn’t big enough or consistent enough…
So they might get one or two prospects like this on a good week, but then they’ll quickly have to go back to calling the cold list…
They’ll still get results from that cold list, especially if they’re good at calling it…
But they could always get bigger and better results calling people who have a need and are waiting for their call…
Their consultants would get better results too…
And this my friend, is exactly what I do for the Recruitment and Search Business Owners I help…
We quickly get them set up with strategies that enable to get a bigger, better more consistent “warm list” so they are ALWAYS calling prospects who have a need for their services and are waiting for their call…
And if you think your Recruitment or Search Business could be doing better if you had the same, let’s talk about...
Click the link below and book your personalised one-on-one Recruitment/Search Business Breakthrough’ strategy session to see if I can help…
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