So my youngest son, Myles (8 years old), was at the kitchen table making his breakfast,
Nothing too complicated.
Just your classic bowl of coco pops with some milk.
The same thing he has most mornings actually,
And every morning he has it, he makes it in exactly the same way.
Pours the coco pops into the bowl.
Goes to the fridge to get the milk
Pours the milk over his coco pops,
Puts the milk back in the fridge,
And sits down to eat them, usually whilst watching TV.
But this morning he messed it up completely.
He managed to do the first few steps right,
But when he was pouring the milk,
He dropped the carton on the floor,
And within a split second my nice clean kitchen had milk splashed up the wall and all over the floor,
And I knew it was going to happen (it’s not the first time and I doubt it will be the last),
Not because he doesn’t know how to pour milk over his cereal.
But because he wasn’t paying attention.
He was half watching TV and not really watching what he was doing.
And when you don’t pay attention even the simplest of tasks can go wrong,
But you know what they say… No use crying over spilt milk.
And the only real consequence is a bit of mess, and perhaps having to settle for toast instead of cereal.
It’s not a big deal.
But what is a big deal is the amount of Recruitment and Search Firm owners who don’t pay enough attention to their client attraction.
And so struggle to attract enough of the right clients.
Bringing in new business doesn’t have to be hard,
It’s actually quite simple when you know what you’re doing.
But it is something you have to pay very close attention to.
Otherwise, you end up with not enough clients, lack of growth and your revenue and profits suffer.
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