There’s a dirty ‘M’ word that no ones likes to say…
Recruitment, Staffing and Search firms will go out of there way to avoid it, not realizing the negative impact it’s having on their business profits…
And that word is marketing….
I’ve lost count of the number of Recruitment and Search firms I meet who say they don’t like marketing…
Or who will spend their time doing everything BUT marketing because they don’t know or don’t care how important it really is…
The only difference between a successful Recruitment or Search Firm and those who struggle is effective marketing activity…
And when I say ‘effective,’ I mean profitable… As in marketing activity that adds profits to your business and NOT just activity that wastes time and money…
And when it comes to effective marketing there’s nothing new…
What works and what doesn’t work has been known for some time…
No matter what anyone tells you, there’s no ‘new’ way of marketing and attracting clients because it all comes down to basic human psychology….
The fundamentals ALWAYS stay the same…
That’s why you call them fundamentals…
It doesn’t matter whether you’re using the telephone to attract clients or social media…. The basic rules always apply.
The only thing that changes is the media you use…
The problem is, most Recruitment/Search firms in the market get the fundamentals wrong… So it doesn’t matter what media they use, they always get the same disappointing results and can’t seem to grow their business quick enough….
And so… Despite working long hard hours they end up losing clients just a quick as they can bring them in. And either end up standing still or with a feast and famine, yo-yo income…
If you’ve ever experienced anything remotely similar it’s because you’re breaking the rules and you’re getting the fundamentals wrong… But fear not, because it can be easily!
Enter your details into the box on this page and Discover 47 Quick, Simple and Proven Ideas To Grow Your Recruitment or Search Business FAST… Without Coldcalling!
Until then,
Take care, take action and be relentless…
Terry Edwards
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