Taking control of the wheel

 

In yesterday’s post I mentioned how the accelerator pedal in the car determines the speed at which you reach your destination, in the same way your ability to bring new clients into your Recruitment or Search business determines how quickly or slowly your business grows (read it here if you missed it)…

Well as you’re probably well aware…there’s a lot more mechanics behind reaching your destination than just the gas pedal…

And that rule applies to business as well as in a vehicle…

Like the steering wheel for example…

If the gas pedal determines the speed at which you travel…. the steering wheel helps you take that speed and direct it to the correct destination…

And in your business, your steering wheel comes in the form of maximising the value of each client…

You can do this in two ways:

  1. Increasing the value of each sale
  2. Increasing the frequency of each sale

For example, if at the moment the average value of each sale you make is 4,000 pounds/dollars or whatever your local currency is…. and on average, each client does this twice a year…

The client value would be 8,000 pounds/dollars per year…

But increase the average value of each sale to 5,000 pounds/dollars and the frequency of each sale to three times a year… all of a sudden the average client value would be 15,000 pounds/dollars…

That’s almost double the original value with just a few tweaks…

Apply that same maths to the numbers in your business and you’ll be well on your way to reaching your destination at warp speed…

Simple as it may be… The problem is, most Recruitment and Search Firm Owners don’t know where to start and so not only are they cruising along with their foot barely on the gas pedal… But it’s like they’re blindfolded with no hands on the steering wheel too…

And if you’re not attracting as many clients as you would like as quickly as you want then click the link below and join the free online training that reveals ‘4 Things You MUST Do To Grow Your Recruitment or Search Business Over The Next 12 Months…’

Claim you spot here

Terry Edwards AKA the Renegade Recruiter