When I was younger, there was a rumour on the school playground that if you ate a pip, the type you might find in the core of an apple…
You’d grow an apple tree in your stomach and it would grow so big that eventually, your stomach would explode…
I’m not sure who started the rumour… And I’m sure it wasn’t just circulating in my school either. But I have to say, as smart as I was… I actually believed it…
It just seemed to make sense and so I never questioned it!
There’s nothing unusual about this… You may have even heard the same story when you were younger, but the point is this…
Sometimes we get told things and take them as fact even though we haven’t really seen any evidence to support it…
It can happen in your everyday life like the story of the swallowed pip… But it can also happen in your business life too…
You’ll meet so called ‘marketing experts’ who will tell you that one method for attracting clients definitely will work and that another method definitely wont work… But the truth is, you can never be 100% sure without testing it first…
The reality is this… Somethings will work extremely well for some people in some sectors and somethings simply won’t!
Sure… You can use your past experience to take an educated guess… But even an educated guess just serves as a starting point and is not fact!
The real secret to success when it comes to attracting clients is to test… Find out what works and then roll with it!
No guess work or theory… Just work on the facts!
The problem is, most Recruitment and Search Firm owners aren’t entirely sure what to test… And their knowledge of attracting clients doesn’t go much further than cold calling, networking and word of mouth…
There’s more to it than that…
A lot more…
And if thats all you’re currently doing in your business, you’re missing out on leads, clients and business revenue that could be yours.
And thats as good a reason as any to claim your spot at ‘Lead Genisis’ while you still can.
Get the full details here
Speak to you soon…
Take care, take action and be relentless…
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